{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most high-end brand names drive direct exposure via social networks advertising, celeb partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't transformed a lot in years; it does not have TikTok, and doesn't offer stars totall